Lifestyle

Vogue Paris Fashion Week

Dwyane Wade Killed It at Men’s Paris Fashion Week—Man Bag and All

JUNE 26, 2017 5:08 PM
by EDWARD BARSAMIAN

Dwyane Wade and fashion just go together. The Chicago Bulls shooting guard recently flew off to Paris for the Spring 2018 men’s collections, joined by his wife Gabrielle Union. Together, they sat front row at shows like Balmain and Off-White, and while Wade always manages to keep cool on the red carpet, he unleashed his inner fashion fan this week: twinning with Union at Thom Browne and even carrying a much-maligned man bag. Here, Wade takes us through his Parisian adventures with a few cameos from his fellow dapper athletes.

Vogue Paris Fashion Week

In good company: Phil Oh, my wife [Gabrielle Union], and Carmelo Anthony.
Photo: Emanuele D’Angelo for Bob Metelus Studios

Vogue Paris Fashion Week

At Louis Vuitton, art inspires fashion.
Photo: Emanuele D’Angelo for Bob Metelus Studios

Vogue Paris Fashion Week

When it’s too hot to wear a sweater, but you still want layers. Tie it around your chest.
Photo: Emanuele D’Angelo for Bob Metelus Studios

Vogue Paris Fashion Week

Creative director of Off-White Virgil Abloh explaining the concept behind his deconstructed Spring ’18 line.
Photo: Emanuele D’Angelo for Bob Metelus Studios

Vogue Paris Fashion Week

This was not even a photo shoot.
Photo: Emanuele D’Angelo for Bob Metelus Studios

Vogue Paris Fashion Week

Hands down one of the most original shows I have seen. Starting with the venue selection, to choreography.
Photo: Emanuele D’Angelo for Bob Metelus Studios

Vogue Paris Fashion Week

Had the pleasure of meeting the genius behind Berluti, Haider Ackermann.
Photo: Emanuele D’Angelo for Bob Metelus Studios

Vogue Paris Fashion Week

Berluti to golf or to a fashion show.
Photo: Emanuele D’Angelo for Bob Metelus Studios

Vogue Paris Fashion Week

Laying out my Balmain look before the show.
Photo: Emanuele D’Angelo for Bob Metelus Studios

Vogue Paris Fashion Week

Front row at Balmain. Sneak peek at my look for next season.
Photo: Emanuele D’Angelo for Bob Metelus Studios

Vogue Paris Fashion Week

Hermes is reinventing the ’80s windbreaker
Photo: Emanuele D’Angelo for Bob Metelus Studios

Vogue Paris Fashion Week

Art and fashion collide. Finally men have somewhere to hold their stuff!!!!
Photo: Emanuele D’Angelo for Bob Metelus Studios

Vogue Paris Fashion Week

Thom Browne is so much more than fashion. It is theater. I get excited to see what he is going to do with his show.
Photo: Emanuele D’Angelo for Bob Metelus Studios

Vogue Paris Fashion Week

Waiting for the Rick Owens show to start with my dude Jimmy Butler.
Photo: Emanuele D’Angelo for Bob Metelus Studios

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Dwyane Wade on Why He Doesn't Have Time for Rest

Dwyane Wade on Why He Doesn’t Have Time for Rest

MATTHEW MCCREARY
ENTREPRENEUR STAFF
Associate Editor, Contributed Content

As Jay Z, one of Wade’s fellow investors once said, he’s not a businessman — he’s a business, man.

Dwyane Wade on Why He Doesn't Have Time for Rest

Image Credit: Amazon

By the time Dwyane Wade turned 27, he had already led Marquette to an NCAA Final Four, won an NBA Championship with the Miami Heat and helped Team USA to a gold medal at the Beijing Olympics. He has been good at basketball, is good at basketball and will continue to be good at basketball.

Thus ends the basketball talk in this piece.

Because even in an era of specialization and stick-to-sports takes, Wade has built a brand outside of basketball as an investor and fashion designer. More than just shoes (though he does have a shoe contract with Chinese company Li-Ning), Wade has designed high-fashion looks for Dsquared2, made ties for the Tie Bar and invested in STANCE socks. He has major deals with Gatorade and Amazon. He’s written a bestselling book and sold a television show to FOX. And, while Wade might not have enjoyed so many opportunities if not for his basketball success, there’s no denying that he’s made the most of his brand.

Even in a digital world where we check for Twitter updates every five minutes, the guy whom Shaquille O’Neal once dubbed “Flash” has been just the opposite. Over the course of a decade, Wade has slowly been building the foundations for what he hopes will one day become a business empire. He chatted with Entrepreneur to explain his vision.

In 2012, you took a chance when you left the Jordan brand for Li-Ning, a relative unknown in American basketball circles. What does it take to leave something established and try something new? What are some challenges you didn’t expect?

I think you do want to be associated with those established brands. Like, I was associated with the Nike family [through Jordan], and you learn from them. I’ve been associated with brands that have longevity. Like Gatorade — I’ve been associated with Gatorade for a long time.

Early in my career, I associated myself with all of those kinds of brands. Then, when I got to the point where I felt that I’d learned and wanted to try something new, have more control or do something different — that’s when I’ve stepped out and decided to do something like the Li-Ning deal. That’s challenging — especially because it’s China and it’s a totally different market.

But that’s what makes you want to do it. If it was easy, you wouldn’t want to do it. But because you know it’s going to be a little challenging, it’s sweeter when you put the work in and build something.

Talking about challenges or building something, it seems like you rarely do the same thing twice. You have activewear with Mission. Watches with Hublot. Ties with the Tie Bar. But, you do the thing and then it’s like —

What’s next?

Exactly. And that’s not by accident.

What we’ve been doing is building a brand that’s as authentic as possible. So, except Li-Ning and Dsquared2, everything we sell is accessories.

It’s really building from the ground up. The ultimate goal is that one day, someone like Tom Ford is not just wearing your clothes. You want to see people using your cologne, using your Kindles — to build a legacy like that.

Right now, we’re taking steps. We’re learning. We’re getting our feet wet with the fashion industry and getting our name out there.

When you’re meeting these established brands, how do you build that connection? Do you love the brand first, then meet the people behind it or vice versa?

Well, I think it varies, because you definitely want it to feel authentic, right? So you want to like it [the brand or product], you want to enjoy it and you want to feel good about talking about it. So you want it to be authentic first.

But sometimes you have a brand that’s interested in you, and you might not even have heard of that brand. So, you do your research. Or seek out something that’s going on in the world that you want to be a part of. There are many different ways, but the best way for us is always to be authentic.

What’s an example of a time you were surprised by a brand or partner?

When I signed with Tie Bar, ties weren’t — you know how it goes in and out, like, depending on style, right? In my fan base or market, ties were not the thing. So when they approached us to be a part of that, I thought, “Well, I’m not really wearing a lot of ties.” But then, it became, “Let’s just go take a meeting and see what they have to say,” and it built from there.

Eventually, I just wanted to be a part of the Tie Bar. I love what they’re doing, and I love how I feel when I wear a tie. And things in fashion come back around.

That’s a Chicago company, too, right?

Yeah.

Dwyane Wade Dsquared2

Image Credit: Amazon

That makes sense, then. How about your relationship with Dsquared2? I read somewhere that you said you were the third brother [with Dean and Dan Caten].

So I became a fan of Dsquared2 in 2011 when I went to their fashion show in Milan. Big fashion show in Milan, and I just loved their show. It was different. They had all these dancers and stuff. So I went back and met them.

From there, we built the relationship to the point that when they come to Miami, they come to my house and eat. And, that [line about being the third brother] was something I threw out to them: “You know, I’m a D, you guys are D’s — it’d be cool if I was like the third brother.” Just joking with them. But, that joke has turned into our collection together, and it’s the first one I’ve done in that capacity.

[Magic Johnson] said, ‘If you’re ever thinking about something — if you’re on a plane or doing something — write it down, and send it to your team. You have a great team, so allow them to do their work. But, it has to be something that you want to do.’

I definitely learned a lot. Hopefully, I’ll look to continue — whether it’s with Dsquared2 or with other brands — to do other things like that to learn.

One big challenge for our readers is branding. They need a brand to start their business, but don’t necessarily have one yet. Is there something that stood out to you in particular in one of those meetings that made you want to take a chance on something new? Or something you said that really stood out to someone else?

Well, I always go back to a meeting I had with Magic Johnson.

That’s a pretty good guy to go back to.

Right?

I reached out to Magic, and he was gracious enough to meet a few times with me and my team in LA. He said, “If you’re ever thinking about something — if you’re on a plane or doing something — write it down, and send it to your team. You have a great team, so allow them to do their work. But it has to be something that you want to do.”

I remember after that meeting, my mind is racing, and I’m thinking, “Ooh, I’d like to do this or I’d like to do that.” I think my business manager still has the email I sent her — like 13 things. I might not have done them all that year, but over a certain period of time, you can see that things have happened.

Just sitting there with Magic, someone who’s been very successful, and listening to him tell me how he did it. It was simple, yet hard.

But it had to come from me. Once I was able to express to my team the things I want to do, they were able to go out and find or partner me with the right people.

Is that what you do when you’re designing? You go to a fashion show or get inspired and see something that you need to write down and send it off? Because some of your designs are pretty involved. You had a pair of socks that was camouflage up top and ended with stripes at the toes. How do you come up with something like that?

Because basketball is my main job, but I also want to do fashion, I need a creative team. That’s why I’ve put people around me who I trust and who are talented enough to help me accomplish what I want to. We work together. I come up with my ideas, she comes up with her ideas, and we put it together.

I could be looking at this [flower arrangement], and think, “I like that.” And I’ll take a photo. I’ll see something like that [painting on the wall featuring red and black stripes], and I’ll take a photo. I’m putting together a sock. The top could look like that [flower], and the bottom could look like that [stripes]. You just see things that you like.

Then, my team will come back to me and they will have their style inspirations, and we’ll mesh it together. We figure out what we want to get across with those decisions — what story we want to tell.

And if I found this stuff in China or wherever, then that works too. One time, we did a China-themed sock. It was stuff we had that we got just from traveling through China. Or sometimes we reach out to the brand to see what’s selling, what people are looking for. It’s all a collaboration.

You just talked about China. With your shoe line and wine company [Wade Cellars, which is sold primarily in China], it seems like that’s been a business priority for you.

Yeah, definitely with the wine. The market is just so big. Obviously, I have a good brand over there, especially aligning myself with Li-Ning and building a relationship. It’s been pretty cool to build that brand to the point where I now have 10 Wade stores in China. I have a good thing going over there, so I might as well continue to build. They look at me as one of their own because I spend so much time there, and I’m with their home brand.

But I still do my things in the States. It’s about trying to do both and figuring out how to be successful in both markets.

Did your relationship with Li-Ning start in ‘08? It was incredible to watch Li Ning [a retired Chinese gymnastics legend] at the Chinese Olympics —

Yeah, he did the torch.

That was crazy.

I didn’t start with them until 2012. I think I was with Converse at the time, about to switch over to Jordan. After the Olympics, I was switching over to Jordan, and that might have been the last time I wore Converse. Then I was with Jordan for three years before switching over to Li-Ning in 2012.

So after that is when I switched over. I didn’t even think about it. I remember seeing Mr. Li Ning, but I don’t remember thinking, “Oh, maybe one day.”

I wondered whether you met him then and built a relationship off of that.

No. No, they’d seen me from afar. They liked my brand and what I was about and wanted to be a part of the brand. It went from there.

Talking about different markets, you’ve got Chinese shoes, Swiss watches and local deals in Miami and Chicago. You’re also one of the first athletes to get an Amazon bundle, where they’ve put several of your products in one place. At the same time, Amazon’s paying $50 million to stream NFL games. How do you see the future of Amazon and online business?

Well, that’s the good thing about it — I think I met with them for the first time last summer, and I never thought we’d be where we are today. Obviously, they’re a big juggernaut right now, and when I got word that they wanted to do things with us, it was so cool.

To sit here and say, “Dang, I got my own store on Amazon,” just proves you never know what is next. So my whole thing is to keep building a relationship, see what’s working and what you can learn from it, and move forward from there. But Amazon — they’re amazing. You know, in this world today where everything has gone to commerce online, they are the big players.

To have what we always wanted — a one-stop shop for the Wade brand, because we have so many things all over the place — is kind of cool, and to have the juggernauts in bed with it. So hopefully we continue to grow and learn from it about what we can do and do better to see if we can do more.

Is there anything in particular you’ve learned from Amazon so far?

Not yet. We just launched everything, so now, we need to continue to get to know what’s working and understand, “This is why they did this.” As a team, we will learn. We’re always willing to learn and to listen.

To sit here and say, ‘Dang, I got my own store on Amazon,’ just proves you never know what is next.

I’m sure a lot of your focus must be on this deal, but is there anything going forward that excites you right now? Something you’re excited to do next?

Yeah, I’m focused on this, but you always need to have your ear and your mind open to the possibilities. My one thing — I try not to get too far ahead, because if we do one thing right, then more things will come.

I mean, we started with just one thing, and now we have a lot of things.

You just never know what will happen. For example, if you take a look at Mission. I signed with Mission in 2009, and now Mission is one of the leaders [among my investments]. Obviously, Stance socks is doing well, but in activewear, Mission is killing it. So you just never know, with the brands you’re with, which is going to make the jump or take your focus.

So, I want to focus on my current projects, but also always be aware of what’s going on.

D Wade Cellars

Image Credit: Courtesy of Rubenstein PR

Is there anyone you look to right now and say, “He’s doing something that’s true to his brand that I really admire?”

Oh, I look at a lot of people. Just going to the sports world, I look at LeBron [James]. Look at [David] Beckham. Looking at those guys — and obviously [Michael] Jordan and Magic — but looking at what they have built for themselves is incredible.

Everyone has their own way of doing it. My way is different from theirs, and I think I’ve done a good job and have the potential to build and do more. But definitely a lot of people out there that are doing great things.

A lot of people think you can’t always stay true to yourself and simultaneously self-promote to grow your brand. It seems like those guys have done that. How have you emphasized this? It seems like you have always focused on having creative control.

Yeah, and you do want to align yourself with people who are established and doing great, but also you do the things that you want to do. Especially, if you have success. Like with Stance. We’ve definitely had success with Stance.

When you have success with a brand, you make other brands interested. They think, “OK, he’s been successful and he’s done it this way,” so … success really helps everything.

Let’s switch gears: You just finished your season. Now you’re in New York. You just got your Amazon page up and running. You released the Dsquared2 line earlier this spring. When do you ever get any rest?

What’s that?

Do you really feel that way? Our entrepreneurs always say, “You’re never going to be able to sleep again when you start a business.” Has that been true for you?

Yeah.

I mean, obviously I enjoy my life, too. But you know what I try to do? I try to plan fun around business. Like, I’m going to Europe soon for Fashion Week. Fashion Week’s in Milan, Paris, whatever, right? But I’m planning my trip around it. I’m planning to take my son and my wife and do certain things.

Normally, when I work out before my day starts, I have a better day. It puts me in a better mood, I feel like I’ve already accomplished something, and I have a better day.

I want to be successful with business, but I also have my regular life that I need to be good at, so, I definitely need to figure it out and schedule it very wisely.

So, that’s your rest? Saying, “I’m here for business, but I’m going to do something fun for me while I’m at it.”

Yeah, because even when I get a couple of days to rest, I just want to do something. Give me a day to get away — maybe a couple days, but then I want to do something.

Is there anything you do in the mornings that gets you mentally and physically ready, whether you have a game to go to or a business meeting?

To get me ready? Work out.

When I work out — I didn’t work out this morning because I had a photo shoot. We were out late last night and I had to get up this morning, so I couldn’t work out. But normally, when I work out before my day starts, I have a better day. It puts me in a better mood, I feel like I’ve already accomplished something, and I have a better day. Normally.

So for me, I clear my mind when I’m in the gym, clear my mind when I work hard, but I feel better about myself, my body and my mind is in the right place.

It seems like every successful business owner says, “You need to wake up and work out in the morning.” I read their tips and say to myself, “I’ve got to do it!” And then I go home and I forget.

[Laughs.] “Forget.”

“Forget,” yeah. I need to get better about that. We talked about how you like to jump around with these opportunities, constantly going from an amateur to an expert.

Then jumping back into being an amateur again.

What have you learned that has helped you make that leap, though? Going from an amateur to a pro? Because you’ve been pretty successful at it.

I don’t know, man. You just try to align yourself with good people.

It’s all about the team.

It’s all about the team, but it starts with you. It starts with you being the type of person that you want to be aligned with. I feel like I’m a good person. I’m a hard worker, etc. I want to be aligned with those kind of people, because that’s what’s going to make success.

Especially when it’s your name and your brand. You have to be that type of leader.

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Gabrielle Union and Dwyane Wade at CFDA Awards

EXCLUSIVE: Gabrielle Union and Dwyane Wade Gush Over Each Other at CFDA Awards Date Night

by Liz Calvario 8:08 PM PDT, June 06, 2017

Gabrielle Union and Dwyane Wade are the ultimate couple!

ET spoke with the pair on the red carpet at the CFDA Fashion Awards in New York on Monday, where the two gushed about each other and their fabulous ensembles.Gabrielle Union & Dwyane Wade at CFDA Awards

Photo: Getty Images

Union, 44, stunned in Rodarte black pants, a see-through bedazzled shirt with a gold sequin jacket and rocked big, bouncy curls. The Chicago Bulls star loved his wife’s look, telling ET that she looked “sexy.”

“It’s everything. It’s the hair, it’s the big hair,” Wade gushed. “You know my wife don’t normally go for the big hair. She’s been doing it lately, so you know it’s the whole thing. I love, like she said, I love the jacket as well. It’s chic, you know. She look relaxed, but it’s still sexy. I like it!”

Wade was also stylishly dressed in a brown patterned Gucci suit, white button-up, lime green socks, black shoes and some “man bling.”

“We never get dressed in the same room,” the NBA champ told ET. “We always come out and be like, ‘Oh! OK.’ We oddly coordinated in some way, so it worked!”

As for what Union loved about her hubby’s look? “I like the cut. I like that it’s very tailored, you know, and I love the man bling!” she admiringly said.

Back in February, ET spoke with Union at the red carpet of the Essence Black Women in Hollywood Awards in Los Angeles, where she talked about how Wade inspires her.

“He motivates me,” Union shared. “I married a guy almost 10 years younger than me, and I assumed I would be the teacher, and here I am the pupil learning and being motivated by his work ethic…He inspires me.”

For more on the gorgeous couple, watch below.

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BY KAITLYN FREY•@KAITARONI
POSTED ON JUNE 2, 2017 AT 2:59PM EDT

The Chicago Bulls shooting guard (and dad of three!) shares his top fashion-forward Father’s Day picks.
Dwyane Wade - People | JONATHAN LEIBSON/GETTY

JONATHAN LEIBSON/GETTY

For most people, finding the right gift for Father’s Day is not the easiest thing in the world. And if you don’t have time to pop from store to store, your options can feel limited! That’s why we asked NBA star and father Dwyane Wade for gift ideas that he—or any father—would love. And good news: you can hop onto Amazon Prime and get any of them delivered right to your dad’s doorstep. Scroll through and check out the star’s favorite Amazon Fashion Father’s Day picks! The men in your life are about to be very impressed.

STANCE SOCKS
Dwyane Wade - Amazon - Stance
“I can never get enough of my Stance socks–there’s literally a pair of socks for every mood I’m in and for every outfit I put together. One my favorites is the Monogram crew sock. The pattern mash up is fun and obviously shows how much I love to mix and match patterns.”
Buy It! Stance Men’s Wade Monogram Crew Sock, $18; amazon.com

THE TIE BAR TIE
Dwyane Wade - Amazon - The Tie Bar Tie“When dressing for a business meeting or an occasion that requires a tie, The Tie Bar is one of my go-tos to complete my look. With the Party Animal style, dads can showcase their personality through a fun leopard print and yet still be taken serious enough at work to command respect with the black and grey tones.”
Buy It! The Tie Bar Men’s Party Animal Tie, $25; amazon.com

MISSION VAPORACTIVE ALPHA SHORT SLEEVE T-SHIRT
Dwyane Wade - Amazon - Mission“I enjoy working out in the Vaporactive Alpha Short Sleeve T-Shirt from Mission. Whether I’m training indoors or doing outdoor activities like a round of golf, my workout is comfortable thanks to its fast-drying and temperature-control technology.”
Buy It! Mission Vaporactive Alpha Short Sleeve T-Shirt, $23.99; amazon.com

THE TIE BAR POCKET SQUARE
“The gold palm tree pattern is perfect for summer. I can make a statement with something as small as a pocket square.”
Dwyane Wade -  Amazon - The Tie Bar
Buy It! The Tie Bar Men’s Palm Springs Pocket Squares, $15; amazon.com

WOW 5 GREY CAMO SNEAKER
Dwyane Wade - Amazon - Wow5
“You can’t go wrong with a camo style for your casual look. It’s one of my favorite editions from my Way of Wade 5 Collection. I wear these sneakers with jeans and if I want to put a twist on my look, I’ll even wear them with a suit. A cool style tip for all dads!”
Buy It! Way of Wade Men’s Wow 5 Grey Camo Basketball Shoe, $160; amazon.com

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WADE X Amazon Fashion Online Store

Amazon dominates every market it touches — now it’s coming for fashion

By Nicola Fumo, The Verge

A Dwyane Wade mini-shop signals a shift in Amazon’s approach to style

WADE X Amazon Fashion Online Store

Last week, Amazon gave Chicago Bulls shooting guard Dwyane Wade his own boutique of sorts. “Bringing my style game to @amazonfashion with my own online store,” said Wade in an Instagram post blasted to his 9.2M followers. Wade’s Amazon hub houses a suite of brands he’s collaborated with — Mission activewear, Stance socks, Tie Bar accessories — as well as his own sneaker label, Way of Wade. It doesn’t sound revolutionary, but creating a shop strictly made up of one celebrity’s brands is pretty unique — and for Amazon Fashion, it’s really, really smart.

Fashion is a huge focus for Amazon, as it looks to become, in its own words, “the best place to buy fashion online.” Retail analysts and fashion industry veterans have been doubtful of Amazon’s ability to seduce the fashion customer, because, well, nothing about Amazon is very fashion. “Its front-end experience is not currently optimised for merchandising emotional products, while its association with discounting turns off luxury brands,” wrote Richie Siegel for Business of Fashion. “Although practical items like socks and trainers might be top sellers on Amazon, many still question whether the site will ever be capable of conjuring the dream required to sell thousand dollar dresses and bags.”

Screenshot
Screenshot

A Gucci bag on Amazon Fashion vs. Net-a-Porter, the leader in luxury fashion e-commerce.

Emotion is the essential differentiator between slinging apparel (which Amazon is pretty good at) and selling fashion (which Amazon is not yet very good at). Think of it like this: apparel is utilitarian problem solving (“I need socks”), while fashion is subjective self-expression (“I need to look good for this job interview”). Wade brings an emotional bond he’s developed with his fans over his years-long career, as well as his reputation as a stylish guy. The store’s landing page also shows that Amazon is catching on: it’s uncluttered, the photography is rich, and the product mix is focused. It’s a sign that Amazon might be able to do this fashion thing after all.

Making the leap from apparel to fashion would be a boon to Amazon’s bottom line. “Amazon’s interest in fashion e-commerce is undoubtedly driven by the nearly $300 billion in US revenue,” Ken Cassar, principal analyst at Slice Intelligence, tells The Verge, noting that apparel is one of the biggest US retail categories. “Fashion merchandise typically is a highly profitable category,” adds Manik Aryapadi, a principal in the retail division of consulting firm A.T. Kearney. Ed Yruma, an analyst with KeyBanc Capital, estimates the boost in profits from apparel sales could add 25 cents to Amazon’s earnings per share in 2017.

Amazon CEO Jeff Bezos isn’t afraid to play the long game when conquering a new market. The company has been flirting with fashion since at least 2006, when it acquired multi-brand womenswear e-tailer Shopbop. In subsequent years, it has worked to align itself with highly visible fashion industry events, sponsoring a Costume Institute exhibition in 2012 and the 2015 launch of New York Fashion Week: Men’s. It also sponsors two international fashion weeks, which now bear the brand’s name in their official titles: Amazon India Fashion Week and Amazon Fashion Week Tokyo.

But 2017 is the year Amazon Fashion is really beginning to strike. At the beginning of the year, Amazon quietly launched seven private label apparel brands, with most SKUs in men’s accessories, women’s dresses, and handbags. In April, it added its own lingerie line with cut-rate prices. Most recently, it announced an extension of its Alexa-enabled Echo product line specifically designed to take outfit photos and give style feedback. Farther behind the scenes, the company is investing in its own fully automated clothing factory, a shipping company (code name: Dragon Boat), and physical stores.

Customers have certainly shown they’re willing to buy clothes from Amazon: in 2016, Amazon registered the most apparel sales of any online retailer in the US for those 18–34, claiming more than double the market share of Nordstrom, which came in second place. Shoppers surveyed in an October 2016 report by Cowen & Co. said Amazon Prime was the main draw to purchasing apparel on the site, followed by high marks for convenience, customer service, and reviews. The Cowen study reported Amazon held 6.6 percent of the apparel market when it was published, projecting 8.2 percent in 2017, and 16.2 percent by 2021, with an estimated $62 billion in annual apparel sales, followed by TJ Maxx and Macy’s. “Amazon is more than capable of becoming the biggest retailer of apparel made by other brands,” Cassar says. “In fact it will probably accomplish that in 2017.” Still, he is doubtful about Amazon’s ability to bring the success it’s seen with apparel into fashion. “I do not believe that Amazon is capable of establishing a strong enough emotional connection with consumers to be a leading fashion brand itself.”

Aryapadi has identified three major points Amazon needs to hit in order to become a true fashion powerhouse. “First, Amazon will need to hire top design/creative talent, and give them artistic freedom to experiment and bring uniqueness to the assortment, not ‘more of the same,’” he says, adding that consumers (especially millennials) want distinct and unique merchandise. Second, he stressed that Amazon needs to offer merchandise at different price points. “Amazon’s cachet has always been value-driven price points,” he notes, but “having a luxury/premium label creates a halo and an aspirational effect.” Lastly, Aryapadi argues that the online retailer needs to go deeper with offline engagement. Yep: real stores. “As retail brick and mortar evolves, physical stores will serve as playgrounds for the brand,” he explains, “where consumers experience the brand and develop an emotional connection.” Opening stores in fashion-forward cities like New York City or Paris, he suggests, “can help Amazon build credibility in the fashion space.”

Josh Shaw, founder and CEO of Mission, one of the brands involved in the Dwyane Wade shop, is aware that the project signals a necessary shift in Amazon’s approach to fashion, and is enthusiastic about it. “People’s impressions of Amazon are going to change,” he says. “Amazon Fashion, a year ago people looked at it and said, ‘Yeah, good luck,’” Shaw says. “They should not have second-guessed them, because anything Amazon puts their mind to, they’re very successful.”

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Dwyane Wade on Fashionista - DSQUARED2

Dwyane Wade Got The Best Fashion Industry Advice From Jon Bon Jovi, Not Anna Wintour

By Fawnia Soo Hoo

The Chicago Bulls shooting guard just debuted a capsule collection with Dsquared2 at Saks Fifth Avenue.

Dwyane Wade on Fashionista - DSQUARED2

Designer fashion and pro sports collided on the seventh floor of Saks Fifth Avenue on Monday night as basketball star Dwyane Wade and Dsquared2 designers Dean and Dan Caten celebrated the launch of their exclusive menswear capsule collection. The injured shooting guard, who returned to his hometown of Chicago last year after 13 years in sunny Miami playing for the Heat, spent his down time productively, introducing the nine-piece collection, featuring classics with a little flair — nylon bombers, a crystal-embellished collared shirt, lean-fit joggers and a shimmery tuxedo jacket — to media, Saks shoppers and avid basketball fans.

“[The inspiration for the collaboration consists of] the sports world and the fashion world,” Dean Caten told Fashionista, in a fitting room-turned-media green room for the evening. “We tried to keep it fashionably sporty with pieces that are easy and just staples.” The three friends and frequent collaborators wanted a capsule that essentially takes men from day to night, as glossy mags like to say.

Now, the Dsquared2 x Dwyane Wade collection isn’t the three-time NBA champion’s first foray into fashion. He counts ties, socks, underwear, clothing and sneakers, with his own Way of Wade line in partnership with Li Ning, as part of his growing portfolio. For the past five years, he’s also thrown his own mini-Fashion Week for charity with a runway event, A Night on the Runwade, which gave audiences a sneak peek at the Dsquared2 collab in March. Plus, he’s rubbed shoulders with the biggest industry influencer in the biz, Anna Wintour.

Before greeting his fans, Wade, dressed in pieces from the collection, graciously chatted with Fashionista about the difference between Chicago and Miami style, the best advice he’s received about entering the fashion game (which came from an unlikely source), and what requires thicker skin: fashion or sports?

Dwyane Wade on Fashionista - DSQUARED2

You just held your runway show A Night on the Runwade with the Catens in Chicago. What do you find to be the most challenging aspect of putting a runway show together?

Well, we started it in Miami and we had to build a brand in the [new] space because it’s not New York, it’s not London, where they know fashion week is coming. So it was totally different to build and get support for people to come out and appreciate it. From there, it took us awhile to get the right sponsors and things like that. But having DSquared2 come on and be the title sponsor and show their collection, that made it so much easier to put on a runway this year in Chicago. Now we have the excitement. People know what to expect. They know it’s coming every year now, so it’s growing.

What do you think is the biggest difference between Chicago and Miami style?

Well, it’s hard to have style in Miami because you don’t want to wear much. [laughs] Because it’s so hot. So I never look to Miami like, ‘Oh, people got style here,’ because people either wear white or they don’t wear much. When you go to a city like Chicago, it’s obviously because of the weather. Now you’re able to show a little bit more of your personality because you’ve got to wear lots of different layers. You get to put on different things, different materials, overcoats and then another overcoat.

How do you think you’re altering your own style now that you’re in colder climates?

When I went back to Chicago, it was all about the coats. It was all about the furs. I never got the chance to wear furs like that [in Miami], so I went and bought a lot of them. Then I started wearing beanies. I like to wear mine like the Marvin Gaye style — the rolled up beanie — that’s not really serving a purpose, really. It’s just above your ears, but it brings something else to [your look].

As an elite athlete, how do you think fashion and being fashionable helps you communicate and build upon your brand?

[Being fashionable] has introduced me to a whole new arena of people, which has brought more and different eyes to my brand. Obviously my brand is me, and what I am building, so I’ve been able to go in different places and different rooms and be able to meet these new people, be able to build these new relationships and it’s been cool. It’s really taken my brand in a different direction.

You have your brand in all these different fashion categories, like bowties and your sneaker line, how do you see it growing?

You know what’s funny? I had a conversation — this was years ago — I was over at Jon Bon Jovi’s house in the Hamptons and had a conversation with Jon and a few guys … we were talking about fashion. I was telling him how I wanted to be involved in it, and at the time, the question that kept coming back to me was, ‘well, what have you done?’ I was like, ‘well, nothing!’ They were like, ‘maybe you should build your portfolio first before you go and say you want to start your own line.’

So I started from scratch; I said I want to start from the bottom up, it was the socks, it was the ties, it was the shoes, it was the underwear. My whole thing was to try to learn all this stuff instead of coming out and saying, ‘I have a name, hopefully I can make a suit and somebody will buy it.’ I really wanted somebody to understand that I’ve done multiple things, that we know what we’re doing and what we’re talking about and gain respect [that way].

Dwyane Wade on Fashionista - DSQUARED2

Did Anna Wintour ever give you any words of advice? You’ve hung out together and sat next to each other at Fashion Week.

Yeah, I don’t know [about] words of advice. I think for me, the fact that I sat next to Anna, the fact that I’ve done multiple things with her, it’s been pretty cool. That means that she respected me as an athlete in this space and that was pretty big. Because obviously she is who she is and it means a lot to get that stamp of approval from Anna.

For any upstart athletes out there who are thinking of entering the fashion world, what advice would you give?

Don’t be afraid. I think how myself — and you see other guys like Russell Westbrook — you have to show [the fashion] on you first. You get the eyes on you first and you can’t be afraid to take chances. You can’t be afraid of people commenting or talking about you. And if you’re afraid of what people say, this might not be the space for you. Unless you have that background in design. It’s a different world than we’re used to as athletes, but get to know it and I think you’d be much more appreciative [rather] than jumping into it because you’re a name.

Do you think you need to have a thicker skin to be in sports or fashion?

I’m gonna say sports because I’m just getting into the fashion world, but I’m sure it has its challenges that I haven’t yet experienced. I’ve experienced a lot more in sports because I’ve played it longer, but I’m sure it has its challenges and to be good in anything, you gotta understand that everyone is not going to like it. No matter what you’re going to do. Not everyone is going to like you, everyone is not going to like what you do and you’ve gotta be okay with that. You’ve gotta be okay with the ones that do and focus on them. Don’t focus on others.

What is your one biggest fashion regret?

I have probably so many, right? And we all look back at something and will be like, ‘I don’t know…’ but I like to say because of those moments of regret, I’m here today. You know how they say ‘no press is bad press?’ Well, I probably got talked about and all that, but it allowed me to be here because what it did for me, attention wise, was put my name into that world, which allowed doors to open. So whatever regrets I have from what I wore allowed me to be here today, so I’m fine with it.

The Dsquared2 x Dwyane Wade capsule collection is exclusively available at select Saks Fifth Avenue locations and on saks.com.

This interview has been edited and condensed for clarity.

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A Night on the Runwade

Dwyane Wade Fashion Show Scores for At-Risk Kids

By Candace Jordan

A Night on the Runwade

Chicago Bulls’ star Dwyane Wade hosted his fifth annual A Night on the RunWade on March 19 at Revel Fulton Market. Over 500 guests attended the sold-out fashion show event that featured looks from Dsquared2 and benefited the Wade’s World Foundation, a nonprofit that provides support to community-based organizations that promote education, health and social skills for at-risk kids.

Wade partnered with Calyann Barnett (creative director/stylist for WWB Lifestyle) to create an immersive experience for attendees that included a variety of interactive displays. As VIP guests arrived, they were directed to a lighted tunnel, where they were encouraged to “strut their stuff” for the camera. The runway walks were videotaped for sharing on social media.

Hot mixes were provided by DJs Coco & Breezy (twin designers Corianna and Brianna Dotson), and Champagne was served by an aerialist suspended from the ceiling. Pop-up stores showcased products that included Giuseppe Zanotti designer shoes, WOW 5 sneakers, Hublot (presenting sponsor) luxury watches and Coco & Breezy eyewear. (A portion of sales was donated to the foundation). Beauty for Real provided makeup touch-ups, and virtual-reality displays transported guests to a Jack Daniel’s distillery and a California desert.

Tap-dancing twins Sean and John Scott ushered guests to their seats for the fashion show. Les Twins, Laurent and Larry Nicolas Bourgeois, kicked off the runway presentation with a hip-hop performance.


A Night on the RunWade at Revel Fulton Market on March 19. — Video by Bob Metelus

The 15-minute show featured 40 looks from Dsquared2’s fall/winter 2017 collection. A crowd favorite was wool jogging pants paired with a streetwear-style T-shirt that featured Wade’s jersey number 3 on the back. Wade wore an ensemble from the brand’s upcoming capsule collection that he collaborated on with designers Dean and Dan Caten.

Wade and Barnett, joined by three sets of twins, ended the show posing before a bank of photographers as the crowd stood and cheered. Notables in attendance included Chicago Bulls Jimmy Butler and Paul Zipser, Chicago Bears Roy Robertson-Harris and De’Vante Bausby, actor LaRoyce Hawkins, rapper Rockie Fresh, actresses Mariel Hemingway, Gabrielle Union and Yaya DaCosta, soccer stars Christen Press and Samantha Johnson, Chicago Bulls head coach Fred Hoiberg and former Destiny’s Child member Michelle Williams.

“What inspires me most is knowing that there are a lot of kids out there like I was and that all it takes is for someone to believe in you or look at you in a certain way to change a life. I’m thrilled to have a platform to support them, especially now here in my hometown. … I’m lucky to be so blessed, and I know that when you’re given a lot, much is expected. I’m trying to leave the world a better place,” said Wade.

The foundation was established in 2003 to help kids in underserved communities. Its motto is “Every child deserves a shot.”

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Raise It

Pokerstars #RaiseIt Challenge: Dwyane Wade vs. Cristiano Ronaldo

PokerStars second installment of #RaiseIt, the global social media campaign featuring Team PokerStars SportStar Cristiano Ronaldo and renowned basketball player Dwyane Wade, has been a success around the world with their unique series of videos surpassing 112 million views. The entire campaign, which features other legendary sports stars, has now surpassed 158 million views on social media and www.nowraiseit.com.

Sports fans across the globe watched football sensation Ronaldo and NBA star and Chicago Bulls player Wade attempt to one-up each other in the series of playful yet competitive videos created by the world’s largest online site, PokerStars, an Amaya Inc. (Nasdaq: AYA; TSX: AYA) brand. The series played out from November 2016 to January 2017 on Ronaldo and Wade’s social media channels, introducing millions of people to the PokerStars brand.  

The unique videos saw the sporting superstars showcase an impressive array of trick shots while carrying out everyday tasks in seven rounds of the fun social dueling campaign. The various rounds included Superstar Wake-Up, Meme Battle, Happy Holidays, Getting Ready in Style, Breakfast My Way, Extreme Workout, and Aerial Duel.

Check out the duels below:

 

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2017 Stance Spades

Dwyane Wade x Stance’s NBA All-Star Spades Party – an exclusive look

For Chicago Bulls star Dwyane Wade, spades isn’t just a card game; it contains vignettes of cherished childhood memories.

“My earliest memory of playing spades probably goes back to playing with my brothers, my dad, my stepmom, just sitting at the kitchen table, as a family, and they’re talking all kinds of junk,” Wade recalled, smiling. “My dad cheating, like cheating, he never lost, he never wanted to lose. And just sitting there and having a family moment. That was probably the most family moment I had, growing up just sitting down in one table. So it was great times.”

Wade said his wife Gabrielle Union is his favorite spades partner — and he insists, “I’m not just saying that because we’re married” — but if he had to pick another person, it would be his older brother Demetrius.

“He was so good, like, he can count. I’m not good at counting the trump that’s played, but he’s good at exactly how many is played, who played what … it was phenomenal, we won a lot.”

Two years ago, he decided to bring the game that united his family and brought so much joy to one of NBA’s most visible stages: All-Star Weekend. Popular sock brand Stance teamed up with Wade to co-host the annual event. Being the company’s brand ambassador and having close relationships with its staff, Wade said, the partnership happened organically.

And it was an instant hit. Even in its infancy, the party has attracted A-listers, from his close friends Carmelo Anthony and Chris Paul to NBA legend Allen Iverson to the queen bee herself, Beyoncé. And that’s when he knew the event resonated.

“The first year Beyoncé came. That lets you know. She graced the spades tournament, and we had a dope time.”

The party is meant to be for fun and serve as a reunion, but that doesn’t mean some of the world’s best competitors will take the tournament lightly. Wade said there’s organized chaos and playful arguments that always sprout up, and he names James Harden and Paul, last year’s champion, as players he looks forward to competing against.

This year, The Undefeated got exclusive access to the Stance x Wade Spades Tournament with Technology by Samsung. Watch our coverage of the event above to see all the stars who came and who ultimately left with the crown.

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