PokerStars second installment of #RaiseIt, the global social media campaign featuring Team PokerStars SportStar Cristiano Ronaldo and renowned basketball player Dwyane Wade, has been a success around the world with their unique series of videos surpassing 112 million views. The entire campaign, which features other legendary sports stars, has now surpassed 158 million views on social media and www.nowraiseit.com.
Sports fans across the globe watched football sensation Ronaldo and NBA star and Chicago Bulls player Wade attempt to one-up each other in the series of playful yet competitive videos created by the world’s largest online site, PokerStars, an Amaya Inc. (Nasdaq: AYA; TSX: AYA) brand. The series played out from November 2016 to January 2017 on Ronaldo and Wade’s social media channels, introducing millions of people to the PokerStars brand.
The unique videos saw the sporting superstars showcase an impressive array of trick shots while carrying out everyday tasks in seven rounds of the fun social dueling campaign. The various rounds included Superstar Wake-Up, Meme Battle, Happy Holidays, Getting Ready in Style, Breakfast My Way, Extreme Workout, and Aerial Duel.
Check out the duels below: